AirBuds, creator of the Most Comfortable Earbuds, has hired a strategic content manager to generate exciting new content and increase customer and brand interaction. Their new content manager, April Bohnert, will be in charge of creating content for AirBuds' social media platforms, website and official blog.
Los Angeles, California, February 26, 2015 (Newswire.com) - AirBuds, creator of the Most Comfortable Earbuds, is stepping up their online presence with the help of their newly-hired Strategic Content Manager, April Bohnert. As the newest member of the AirBuds team, Bohnert will be heading a campaign to strategically re-energize the company’s online and social media content in order to increase customer interaction and brand awareness.
Despite their ever-growing success, AirBuds has remained a small company since their founding in 2012. However, they decided to enlist the help of a professional content creator in order to remain competitive in an increasingly congested market.
"Having been a longtime fan of their Most Comfortable Earbuds, I am confident in the potential of the AirBuds company and in the ability of our new strategic content campaign to maximize that potential."
April Bohnert, Strategic Content Manager
“In the current market, it’s not enough to simply sell a great product,” said Nick Waterhouse, CEO and founder of AirBuds. “You also need to be interacting with customers and providing them with interesting, high-quality content. We’ve been working with April on a contracted basis for some time now and have found her to be such an integral part the AirBuds team that we’ve decided to bring her on board as a permanent member of our staff.”
Bohnert will be in charge of managing and creating content for AirBuds’ website, official blog, and various social media platforms, including Facebook and Twitter. The new campaign will focus on engaging new and existing customers, as well as highlighting key features of the company’s memory foam earbuds, important audio safety, and the latest AirBuds news and promotions.
AirBuds has already announced that they will be releasing their Most Comfortable Bluetooth Earbuds late this year and have also hinted at the addition of other new products to the line even sooner. Getting the word out and generating buzz around these new products will be one of Bohnert’s main goals in the upcoming year.
“It’s going to be a busy and very exciting year here at AirBuds, and I am thrilled to be a part of it,” said Bohnert. “Having been a longtime fan of their Most Comfortable Earbuds, I am confident in the potential of the AirBuds company and in the ability of our new strategic content campaign to maximize that potential.”
To keep up with AirBuds and all the latest developments visit them on Facebook, Twitter or their website at www.air-buds.com.
About AirBuds:
Creator of The Most Comfortable Earbuds, AirBuds, Ltd. (Air-Buds.com) is a Los Angeles-based company that provides an affordable earbud, ideal for travel, exercise, hands-free phone use and everyday listening. Their dedicated staff of audio specialists works to ensure that listeners experience the utmost comfort in order to truly enjoy the benefits of high quality audio.
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