Category: Consumerism
This week, AirBuds, creator of the Most Comfortable Earbuds, lowered their price for their signature, memory foam headphones. Despite steady sales growth, AirBuds decided to make the price change in order to stay competitive and to entice new customers as they prepare to release their Bluetooth model.

Over the next four weeks, AirBuds, creator of the Most Comfortable Earbuds, will be teaming up with native commerce platform, StackCommerce for a major nationwide marketing campaign. The campaign will target 1,000,000 techies to promote special AirBuds deals spread across more than 50 online marketplaces, in order to increase brand awareness and attract new customers.